Brand Manager – Magnum null

Main Accountabilities

• Manage 1-2 brands in the SG Ice Cream business to ensure OTIF delivery of all key strategic projects hitting iTO & market share targets
• Land brilliant execution of localized campaigns that retain global brand identities with full integration of data-driven marketing (covering OOH, digital, social, PR & on-ground events)
• Develop an in-depth understanding of local markets, consumers, and shoppers – the business environment in which the brands compete including category segments, channels, and target audience.
• Managing Annual Brand Planning exercise & Joint Business Planning with Retailers

Key Interfaces

• Global/ Regional/ Brand Development teams
• Finance team
• Shopper Marketing Team
• CCD & CD Team
• Consumer & Market Insights team
• Supply Chain, Sourcing
• Research and Development
• Agencies (Media, Creative, PR, POSM, etc)

Key Requirements

• Degree with at least strong working experience in marketing
• A passion for Brand Building, Digital, Activation, and Unilever
• FMCG Experience
• Positive, assertive yet empathetic leadership, with exceptional ‘soft skills to enable delivery through high degrees of collaboration and partnership, especially among our global teams, agencies, and multifunctional teams
• Extremely high commitment to work with many and different projects, learn fast and deliver quickly
• A bachelor’s degree in any discipline