Under Armour China is the Chinese branch of the global athletic apparel and footwear brand, Under Armour. Established to cater to the rapidly growing sportswear market in China, the company focuses on delivering high-performance sports apparel, footwear, and accessories designed to enhance athletic performance. Under Armour China leverages the brand's innovative technologies, such as moisture-wicking fabrics and lightweight materials, to meet the demands of Chinese athletes and fitness enthusiasts. The company operates through a mix of retail stores, online platforms, and strategic partnerships, aiming to establish itself as a key player in China's competitive sportswear industry while promoting an active lifestyle among consumers.