We are an insight agency intent on solving the complex problems organisations face today.
We put people at the heart of the organisations we work with through extensive use of research, analytics, strategy and culture.
Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process.
Our approaches are diverse, but fundamentally we understand, on an empathic and intellectual level, how brands fit into people’s lives and how this can create change for our clients.
We are a diverse group of thinkers, intent on solving the complex and challenging problems our clients are facing.
We are planners, cultural strategists, innovation specialists, researchers, data scientists, pragmatists, marketers, technical specialists, behavioural scientists and creatives, but above all else, we are people.
The magic lies in our unique perspectives.
We help organisations serve people better, whether it’s through products, services, communications or experiences. We do this by putting people at the heart of an organisation’s decision making.
We see things others don’t. We blend together a diverse range of expertise to provide a unique perspective and solve our client’s problems. And in turn, foster success for organisations.