The J.M. Smucker Co. offers a diverse range of key products and brands. Their flagship brand, Smucker's, provides various fruit spreads, jams, and jellies. In the peanut butter and nut spreads category, Jif is a leading brand in the U.S. The company's coffee portfolio includes Folgers, a top-selling brand acquired in 2008, and Dunkin', available through a licensing agreement. They offer Milk-Bone dog treats and Meow Mix cat food in pet foods and snacks. Additionally, Smucker's markets Pillsbury baking mixes and ready-made dough products under a licensing agreement with General Mills.
Smucker places a strong emphasis on sustainability and corporate social responsibility. The company is working to lessen the environmental impact, encourage sustainable farming methods, and assist local communities. Smucker's also focuses on responsible sourcing, particularly for ingredients like palm oil, cocoa, and coffee.
Smucker's continues to innovate and adapt to changing consumer preferences, such as the growing demand for natural and organic products. The company invests in digital transformation and e-commerce to enhance its reach and customer engagement.