What it does: Subhag helps infertile couples conceive of their home privacy and comfort with the patented technology of DIY home IUI.
Vision: Our vision is to make infertility treatment easily accessible, hassle-free and credible, by building up a plan comprising of video consultations, home-based tests and IUI, best IVF centers.
Mission: Subhag aims to reach its vision through its pilot project IUI @ home. Through this, we will provide IUI services at home, making the treatment more accessible to couples by bridging the gap between infertility and treatment.
Best known for: We have invented a medical device that enables couples to perform IUI (Intra Uterine Insemination) discreetly in a home environment.
Subhag’s inception is tied to a very real personal experience of one of its founders. Numerous pain points experienced in each step of the conception process prompted the founder to think hard about a better solution. This personal drive quickly led to thorough market research which indicated that the infertility treatment market is a multi-billion-dollar opportunity. However, the current value chain is ridden with unfair care provider dominance, lack of transparency to patients, the tediousness of the treatment delivery and extremely high costs making the treatment unaffordable to a vast majority of the target population.
In this environment, there is an acute need for a solution that addresses each of these issues. A product and business model that resolves these issues faced by a rapidly growing population of couples who need critical help in their journey to conception. Which is bound to have a strong moat and sustainability. Subhag’s founders developed a solution that does precisely the same and has implemented their vision through over one year’s worth of rigorous research and product development efforts. Subhag’s team has developed a solution that is poised to disrupt the delivery of infertility treatment care.
In the immediate future, we plan to be the #1 provider of home-based IUI treatment solution providers in the world and have achieved major initial milestones along that path. Subhag’s longer-term vision is to develop into a research-focused medical technology solutions platform with the goal of effectively commercialising innovation in the med-tech space.